Michael put his data skills to work creating a relational organizing program that allowed volunteers to identify which of their friends and neighbors were already strong supporters or strong opponents of the campaign and help narrow the list of voters who were likely undecided and could benefit from phone banking. To get the relational organizing program underway, Michael utilized Phoenix — a cloud-based data warehouse powered by the DNC — to develop a data query that could pull lists of local targets who live within a volunteer’s precinct. These lists were then distributed to each respective volunteer so they could begin the process of identifying their targets as strong supporters or strong opponents based on what they knew of their neighbors.
The campaign received about the same number of IDs from the program as it did from general phone banking with only a fraction of the time committed. The campaign spent dozens of hours recruiting for phone banks and even more time running them but only spent a few hours every week conducting check-ins with volunteers to retrieve the IDs recorded via Michael’s program.