Coming from a Data and Digital Communications background, Aly naturally sought to utilize both skills to figure out a solution. Through the use of data integrations, motion-graphic designs created via Adobe products, and a small budget allocated for domain hosting and website building, Aly created a site for targeted volunteer recruitment. The site was created in an effort to supplement and build on existing recruitment platforms but with the extended goal of making the case for why a first-time volunteer should get involved. The homepage was structured to make specific direct asks as the campaign needed them, for students, lawyers, and social media volunteers to name a few. From there, data was relayed to the field team (via a VAN integration) to begin the process of reaching out and confirming participation.
By the end of the cycle, Aly’s project had generated 14k views, 10k unique users, and converted 1k volunteer shifts. The webpage was also found through Google hundreds of times.