DIGITAL COMMUNICATIONS
VOLUNTEER MANAGEMENT CASE STUDY
Amanda Bernhardt
NV-04
The Need
The original campaign website had a 200% increase in engagement due to the Facebook Ads that they were running. This meant there was a need to direct people to a more readable website with easier navigation to better showcase her candidate’s platform.
The Solution
Amanda conducted an audit of the website and social media branding to parse what changes could be made. She then put together a presentation to display the need for improvements, shared it with the candidate and campaign manager, and then implemented it.
The Outcome
Amanda was able to create and launch a new candidate website that better captured the message and essence of their campaign.
